It can be traced to works that are hundreds of years old. The research into color is not a new phenomenon. “This provides them with another lens through which to consider what they’re doing when they make those kinds of choices.” Color Impacts Cognitive Performance “To the extent that anyone would find it informative to know how the nervous system works, and through that would gain an appreciation for these phenomena, I think artists and designers could benefit,” Conway said in the Co.Design interview. This work has significant implications for the creative community. What this tells us is that these colors immediately impact a user and draw attention.
The brain was most triggered by specific colors (red, then green, then blue) and colors with the most saturation. The study found that “globs” in the brains of monkeys reacted differently to colored stimuli, and reacted based on color. The study further relates some of the things we already know – color context changes based on other colors in the field of vision and that emotion is a big factor when thinking about color. “I think it’s a very powerful system,” Conway said in an interview with Co.Design, “and it’s completely underexploited.”
A study by Wellesley College researchers Stoughton and Bevil Conway links neural processes to color.Ĭonway, who is also an artist, is using his research to determine how the brain processes color and impacts our feelings about it. Is it possible that our brains are wired to like (or dislike) certain colors? It all relates to emotion responses when we see color.
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